Extreme SEO Training (Basic+Advance) Training In Indore
or
Digital Marketing Training In Indore

SEO Training (Basic Plan)

1. What is On-Page Optimization?
2. Keyword Research with Google Keyword Planner.
3. How to Select a Domain Name?
4. Page Naming {URL Structuring} and Folder Naming
5. Image Naming, Image Title and ALT Tags Creation
6. What are Meta Tags Description
7. Country Robots
8. Keywords Author
9. Redirection Tags
10. Headings Tags {H1 to H6}
11. What is Content Writing?
12. SEO Friendly Content Writing {Inserting
13. keywords in content}
14. Anchor Text, Link Title
15. text file use and creation
16. HTML Sitemap creation
17. XML Site Map Creation
18. ROR text sitemap
19. Site Tracking Tools (Google Webmaster Tool,
20. Google Analytics Tool)
21. What is Alexa?
22. Alexa Integration
23. What is OFF-Page Optimization?
24. What are Backlinks?
25. Why Backlinks are Important?
26. How to Get Backlinks?
27. Difference Between Do-Follow and
28. No-Follow Backlinks
29. What is Google Page Rank?
30. How to Increase Page Rank?
31. Search Engine Submissions
32. Directory Submissions
33. Article Writing and submissions
34. Press Release writing and submissions
35. Blog Posting and comment writing
36. Classifieds posting
37. Forum Posting
38. Business Listing
39. Social Bookmarking
40. Social Networking
41. RSS Feeds

SOCIAL MEDIA MARKETING

1. Orientation to Digital Marketing and SocialMedia
2. Latest Stats and Trends about SocialMedia (Global & Indian)
3. Relevant Social Media Success Stories(Global & Indian)
4. Twitter Strategy Framework: From
5. Objectives to ROI
6. Exercise: Creating Twitter MarketingStrategy
7. From Objectives to ROI
8. Competitive Research
9. Strategy Presentation by Participants
10. Exercise: Participants to create Facebook
11. Marketing Strategy for their organizations
12. Types of Facebook Ads
13. Facebook Ads vs. Google Ad words
14. Significance of CTR (Click Through Rate)
15. Optimizing Ad Copy & Targeting
16. Exercise: Participants to launch & promote
17. live Facebook Communities
18. Twitter in Plain English
19. Twitter for PR, Brand Building, Customer
20. Engagement and Thought Leadership
21. Leveraging Lists, Hash tags& Trends
22. Tools to listen & measure Influence on
23. Twitter: Tweet Deck, Klout, PeerIndexdigitalvidya.com
24. Orientation to Facebook Brand Pages
25. Edge Rank Algorithm: Why engagement iskey to success on Facebook?
26. How to create Facebook MarketingStrategy?
27. Facebook Applications for Fan Growth andEngagement
28. How to create Brand Ambassadors onFacebook?
29. Leveraging Facebook Insights for Success
30. Relevant Facebook Marketing Success
31. Stories (Global & Indian)
32. LinkedIn in Plain English
33. Lead Generation through IndividualProfiles
34. Lead Generation as Enterprise: CompanyPage, Ads, Developer API, Groups
35. Exercises: Profile Makeover, Answers,
36. Groups, Status Updates,Recommendations
37. Guidelines for Measurement on SocialMedia
38. Importance of Qualitative Feedback
39. Framework for ROI Measurement
40. Creating ROI Metrics Dashboard
41. Tools to Measure ROI
42. Opportunity of other Social Media Channels(e.g. SlideShare, Pinterest, Google+)
43. Open discussion on approach to leveragethem
44. How to choose relevant Social Media
45. Channels?
46. Creating multi-channel Social MediaStrategy
47. Resource Planning: In-house vs.
48. Outsource, Key competencies,Tools etc.

 SEO Advance Course

2. SEARCH ENGINE MARKETING (SeM)

SEM OVERVIEW PAY PER CLICK OVERVIEW

1. Understanding Google search
2. Rule based personalization of marketing at internet scale
3. Overview of Google Adwords, Microsoft
4. AdCenter and Yahoo Search Marketing
5. PPC Definition & how it functions
6. Important Terms - Quality Score, Conversion Rate etc.
7. Quality Score Overview, Understanding

Strategizing PPC campaigns

1. Setting objectives, goals & expectations
2. Actionable metrics for performance measurements
3. Formulating account structure
4. Effective segmentation of keywords
5. Usage of multiple match types
6. Non overlapping Ad Groups

Market Analysis

1. Understanding industry key drivers
2. Competitive Analysis
3. Organizational positioning Targeting
4. Understand bidding strategy
5. Manual vs. Automated bid management
6. Different bid management features like CPA
7. bidding, position preference etc.

Effective landing pages

Campaign Management

1. Set campaign objectives & goals
2. Define Performance metrics
3. Monitor PPC activity with Google Analytics
4. Set campaign objectives & goals
5. Define Performance metrics
6. Monitor PPC activity with Google Analytics Remarketing
7. Mobile Advertising
8. Display & Video Formats
9. Optimize the display network campaigns
10. Track & measure view through conversions
11. Understand & connect with the user
12. Benefit from search behavior of prospective customer
13. Multivariate Testing
14. A/B split Testing

Performance Tracking

Reporting & Analysis

SEM Management

(Other Opportunities)

Decipher User Psychology

Testing

Bid Management Plan

1. Importance of UI/UX design
2. Call to Action
3. Overview of the tools
4. Understanding advance functionality

Ad writing Techniques

1. Compelling ads that increase Click Through
2. Rates (CTR) at lower costs
3. Understanding, Analyzing& Improving -
4. Relevance & Quality score
5. Improve conversion rates, Targeted ads &
6. relevant landing pages
7. Ad Preview tool
8. Best Practices like using features such as
9. reviews, +1 button etc.
10. EMAIL MARKETING

Deliverability

1. Setting-up an Email Marketing
2. Machine
3. ISPs
4. Hosting Facility
5. MTA
6. IP/DNS
7. Shared vs. Dedicated Ips
8. MX Record
9. Whitelisting
10. Response Handlers
11. Bounces

www.digitalvidya.com

Effective Email Content

1. Conversation
2. Relevance
3. Incentives
4. Timing
5. Creative & Copy Attributes

Customer Acquisition

Strategies

1. Rented List Emails
2. Co-branded Emails
3. Third Party email Newsletters
4. Viral Emails
5. Event Triggered Emails
6. House e-newsletters

Effective Creative

1. Introducing: CRABS
2. Do your emails have crabs?
3. Email template model Best Practices
4. NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation

1. Tools to enhance lead nurturing
2. Enhance better reach
3. Analyze behaviour patterns
4. Analytics
5. Automation and more

Resources to do situational analysis and progressive updates

1. 1. Customer personal tool kit
   2. Complete email marketing worksheet
   3. Content Editorial Calendar
   4. Digital Marketing Strategy toolkit
   5. Email contact strategy template
   6. Email campaign calculator
   7. Email Marketing Health Check
   8. Structuring Digital Marketing Team
   9. Web resources to improve subject lines,
   10. html codes, spam testers and deliverability issues

INBOUND MARKETING

Attracting your potential

Customers into conversion funnel

Landing page

Conversion Optimization Patterns

For Engaging website Visitors

Converting your prospects

Into leads using emails

Conversion Optimization

Life Cycle Emails

1. Various ways to build reach through Digital Marketing
2. What are Engagement Magnets?
3. How to identify right set of engagement
4. Magnets for your business?
5. Effectiveness of various Engagement Magnet
6. Digital Reach Building Strategy through
7. Inbound Interest Generation
8. Conversion Oriented Landing Page Design
9. Investment in Landing Page
10. Is it for me?
11. What is it?
12. Critical concerns to address on landing page
13. What's the next step
14. Patterns for Engaging Website Visitors
15. Pattern #1 - Pop-Ups
16. Pattern #2 - Pop Under Call to Action
17. Pattern #3 - Inside Article CTA
18. What is Audience aggregation?
19. Benefits of Audience aggregation
20. How to do Audience aggregation through Emails
21. Role of Conversion
22. Understanding Customer Psyche
23. Conversion Optimization User Flow and Persuasion Online Persuasion
24. True meaning of Landing Page
25. User Flow and Online Persuasion
26. Life Cycle Emails: What and Why?
27. Lead Nurturing with Drip Email Marketing: How?
28. Web Analytics

Introduction

1. What's analysis?
2. Is analysis worth the effort?
3. Small businesses
4. Medium and Large scale businesses
5. Analysis vs intuition
6. Introduction to web analytics

Content Performance Analysis

1. Pages and Landing Pages
2. Event Tracking and AdSense
3. Site Search

Goals & Ecommerce Tracking

1. Setting up goals
2. Goal reports
3. Ecommerce tracking