Basic SEO or Digital Marketing Training In Indore

1.What is On-Page Optimization?

• Keyword Research with Google keyword planner.
• How to Select a Domain Name?
• Page Naming {URL Structuring} and FolderNaming
• Image Naming, Image Title, and ALT TagsCreation
• What are Meta tags description
• Country Robots
• Keywords Author
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Inserting
• keywords in content}
• Anchor Text, Link Title
• text file use and creation
• HTML Sitemap creation
• XML Site Map Creation
• ROR text sitemap
• Site Tracking Tools (Google Webmaster Tool,
• Google Analytics Tool)
• What is Alexa?
• Alexa Integration

3.SOCIAL MEDIA MARKETING

• Orientation to Digital Marketing and social media
• Latest Stats and Trends about SocialMedia (Global & Indian)
• Relevant Social Media Success Stories(Global & Indian)
• Twitter Strategy Framework: From
• Objectives to ROI
• Exercise: Creating Twitter marketing strategy
• From Objectives to ROI
• Competitive Research
• Strategy Presentation by Participants
• Exercise: Participants to create Facebook
• Marketing Strategy for their organizations
• Types of Facebook Ads
• Facebook Ads vs. Google Adwords
• Significance of CTR (Click Through Rate)
• Optimizing Ad Copy & Targeting
• Exercise: Participants to launch & promote
• live Facebook Communities
• Twitter in Plain English
• Twitter for PR, Brand Building, Customer
• Engagement and Thought Leadership
• Leveraging Lists, Hashtags& Trends
• Tools to listen & measure Influence on
• Twitter: TweetDeck, Klout, PeerIndexdigitalvidya.com
• Orientation to Facebook Brand Pages
• EdgeRank Algorithm: Why engagement is key to success on Facebook?
• How to create Facebook marketing strategy?
• Facebook Applications for Fan Growth and engagement
• How to create Brand Ambassadors on facebook?
• Leveraging Facebook Insights for Success
• Relevant Facebook Marketing Success
• Stories (Global & Indian)
• LinkedIn in Plain English
• Lead Generation through individual profiles
• Lead Generation as Enterprise: CompanyPage, Ads, Developer API, Groups
• Exercises: Profile Makeover, Answers,
• Groups, Status Updates, Recommendations
• Guidelines for Measurement on SocialMedia
• Importance of Qualitative Feedback
• Framework for ROI Measurement
• Creating ROI Metrics Dashboard
• Tools to Measure ROI
• Opportunity of other Social Media Channels(e.g. SlideShare, Pinterest, Google+)
• Open discussion on approach to leverage them
• How to choose relevant Social Media Channels?
• Creating multi-channel Social MediaStrategy
• Resource Planning: In-house vs.
• Outsource, Key competencies, Tools etc.