Extreme SEO Training (Basic+Advance)

 

SEO Training (Basic Plan)

  1. What is On-Page Optimization?
  2. Keyword Research with Google Keyword Planner.
  3. How to Select a Domain Name?
  4. Page Naming {URL Structuring} and Folder Naming
  5. Image Naming, Image Title and ALT Tags Creation
  6. What are Meta Tags Description
  7. Country Robots
  8. Keywords Author
  9. Redirection Tags
  10. Headings Tags {H1 to H6}
  11. What is Content Writing?
  12. SEO Friendly Content Writing {Inserting
  13. keywords in content}
  14. Anchor Text, Link Title
  15. text file use and creation
  16. HTML Sitemap creation
  17. XML Site Map Creation
  18. ROR text sitemap
  19. Site Tracking Tools (Google Webmaster Tool,
  20. Google Analytics Tool)
  21. What is Alexa?
  22. Alexa Integration
  23. What is OFF-Page Optimization?
  24. What are Backlinks?
  25. Why Backlinks are Important?
  26. How to Get Backlinks?
  27. Difference Between Do-Follow and
  28. No-Follow Backlinks
  29. What is Google Page Rank?
  30. How to Increase Page Rank?
  31. Search Engine Submissions
  32. Directory Submissions
  33. Article Writing and submissions
  34. Press Release writing and submissions
  35. Blog Posting and comment writing
  36. Classifieds posting
  37. Forum Posting
  38. Business Listing
  39. Social Bookmarking
  40. Social Networking
  41. RSS Feeds

 

SOCIAL MEDIA MARKETING

  1. Orientation to Digital Marketing and SocialMedia
  2. Latest Stats and Trends about SocialMedia (Global & Indian)
  3. Relevant Social Media Success Stories(Global & Indian)
  4. Twitter Strategy Framework: From
  5. Objectives to ROI
  6. Exercise: Creating Twitter MarketingStrategy
  7. From Objectives to ROI
  8. Competitive Research
  9. Strategy Presentation by Participants
  10. Exercise: Participants to create Facebook
  11. Marketing Strategy for their organizations
  12. Types of Facebook Ads
  13. Facebook Ads vs. Google Ad words
  14. Significance of CTR (Click Through Rate)
  15. Optimizing Ad Copy & Targeting
  16. Exercise: Participants to launch & promote
  17. live Facebook Communities
  18. Twitter in Plain English
  19. Twitter for PR, Brand Building, Customer
  20. Engagement and Thought Leadership
  21. Leveraging Lists, Hash tags& Trends
  22. Tools to listen & measure Influence on
  23. Twitter: Tweet Deck, Klout, PeerIndexdigitalvidya.com
  24. Orientation to Facebook Brand Pages
  25. Edge Rank Algorithm: Why engagement iskey to success on Facebook?
  26. How to create Facebook MarketingStrategy?
  27. Facebook Applications for Fan Growth andEngagement
  28. How to create Brand Ambassadors onFacebook?
  29. Leveraging Facebook Insights for Success
  30. Relevant Facebook Marketing Success
  31. Stories (Global & Indian)
  32. LinkedIn in Plain English
  33. Lead Generation through IndividualProfiles
  34. Lead Generation as Enterprise: CompanyPage, Ads, Developer API, Groups
  35. Exercises: Profile Makeover, Answers,
  36. Groups, Status Updates,Recommendations
  37. Guidelines for Measurement on SocialMedia
  38. Importance of Qualitative Feedback
  39. Framework for ROI Measurement
  40. Creating ROI Metrics Dashboard
  41. Tools to Measure ROI
  42. Opportunity of other Social Media Channels(e.g. SlideShare, Pinterest, Google+)
  43. Open discussion on approach to leveragethem
  44. How to choose relevant Social Media
  45. Channels?
  46. Creating multi-channel Social MediaStrategy
  47. Resource Planning: In-house vs.
  48. Outsource, Key competencies,Tools etc.

 

 

 SEO Advance Course

  1. SEARCH ENGINE MARKETING (SeM)

SEM OVERVIEW PAY PER CLICK OVERVIEW

  1. Understanding Google search
  2. Rule based personalization of marketing at internet scale
  3. Overview of Google Adwords, Microsoft
  4. AdCenter and Yahoo Search Marketing
  5. PPC Definition & how it functions
  6. Important Terms - Quality Score, Conversion Rate etc.
  7. Quality Score Overview, Understanding

Strategizing PPC campaigns

  1. Setting objectives, goals & expectations
  2. Actionable metrics for performance measurements
  3. Formulating account structure
  4. Effective segmentation of keywords
  5. Usage of multiple match types
  6. Non overlapping Ad Groups

Market Analysis

  1. Understanding industry key drivers
  2. Competitive Analysis
  3. Organizational positioning Targeting
  4. Understand bidding strategy
  5. Manual vs. Automated bid management
  6. Different bid management features like CPA
  7. bidding, position preference etc.

Effective landing pages

Campaign Management

  1. Set campaign objectives & goals
  2. Define Performance metrics
  3. Monitor PPC activity with Google Analytics
  4. Set campaign objectives & goals
  5. Define Performance metrics
  6. Monitor PPC activity with Google Analytics Remarketing
  7. Mobile Advertising
  8. Display & Video Formats
  9. Optimize the display network campaigns
  10. Track & measure view through conversions
  11. Understand & connect with the user
  12. Benefit from search behavior of prospective customer
  13. Multivariate Testing
  14. A/B split Testing

Performance Tracking

Reporting & Analysis

SEM Management

(Other Opportunities)

Decipher User Psychology

Testing

Bid Management Plan

  1. Importance of UI/UX design
  2. Call to Action
  3. Overview of the tools
  4. Understanding advance functionality

Ad writing Techniques

  1. Compelling ads that increase Click Through
  2. Rates (CTR) at lower costs
  3. Understanding, Analyzing& Improving -
  4. Relevance & Quality score
  5. Improve conversion rates, Targeted ads &
  6. relevant landing pages
  7. Ad Preview tool
  8. Best Practices like using features such as
  9. reviews, +1 button etc.
  10. EMAIL MARKETING

Deliverability

  1. Setting-up an Email Marketing
  2. Machine
  3. ISPs
  4. Hosting Facility
  5. MTA
  6. IP/DNS
  7. Shared vs. Dedicated Ips
  8. MX Record
  9. Whitelisting
  10. Response Handlers
  11. Bounces

www.digitalvidya.com

Effective Email Content
  1. Conversation
  2. Relevance
  3. Incentives
  4. Timing
  5. Creative & Copy Attributes
Customer Acquisition
Strategies
  1. Rented List Emails
  2. Co-branded Emails
  3. Third Party email Newsletters
  4. Viral Emails
  5. Event Triggered Emails
  6. House e-newsletters
Effective Creative
  1. Introducing: CRABS
  2. Do your emails have crabs?
  3. Email template model Best Practices
  4. NLP Demonstrations (neuro linguistic programming) to understand customers better
Nurturing & Automation
  1. Tools to enhance lead nurturing
  2. Enhance better reach
  3. Analyze behaviour patterns
  4. Analytics
  5. Automation and more
Resources to do situational analysis and progressive updates
    1. Customer personal tool kit
    2. Complete email marketing worksheet
    3. Content Editorial Calendar
    4. Digital Marketing Strategy toolkit
    5. Email contact strategy template
    6. Email campaign calculator
    7. Email Marketing Health Check
    8. Structuring Digital Marketing Team
    9. Web resources to improve subject lines,
    10. html codes, spam testers and deliverability issues
INBOUND MARKETING
Attracting your potential
Customers into conversion funnel
Landing page
Conversion Optimization Patterns
For Engaging website Visitors
Converting your prospects
Into leads using emails
Conversion Optimization
Life Cycle Emails
  1. Various ways to build reach through Digital Marketing
  2. What are Engagement Magnets?
  3. How to identify right set of engagement
  4. Magnets for your business?
  5. Effectiveness of various Engagement Magnet
  6. Digital Reach Building Strategy through
  7. Inbound Interest Generation
  8. Conversion Oriented Landing Page Design
  9. Investment in Landing Page
  10. Is it for me?
  11. What is it?
  12. Critical concerns to address on landing page
  13. What's the next step
  14. Patterns for Engaging Website Visitors
  15. Pattern #1 - Pop-Ups
  16. Pattern #2 - Pop Under Call to Action
  17. Pattern #3 - Inside Article CTA
  18. What is Audience aggregation?
  19. Benefits of Audience aggregation
  20. How to do Audience aggregation through Emails
  21. Role of Conversion
  22. Understanding Customer Psyche
  23. Conversion Optimization User Flow and Persuasion Online Persuasion
  24. True meaning of Landing Page
  25. User Flow and Online Persuasion
  26. Life Cycle Emails: What and Why?
  27. Lead Nurturing with Drip Email Marketing: How?
  28. Web Analytics
Introduction
  1. What's analysis?
  2. Is analysis worth the effort?
  3. Small businesses
  4. Medium and Large scale businesses
  5. Analysis vs intuition
  6. Introduction to web analytics
Content Performance Analysis
  1. Pages and Landing Pages
  2. Event Tracking and AdSense
  3. Site Search
Goals & Ecommerce Tracking
  1. Setting up goals
  2. Goal reports
  3. Ecommerce tracking