Basic SEO Training

1.What is On-Page Optimization?

  • Keyword Research with Google KeywordPlanner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and FolderNaming
  • Image Naming, Image Title and ALT TagsCreation
  • What are Meta TagsDescription
  • Country Robots
  • Keywords Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting
  • keywords in content}
  • Anchor Text, Link Title
  • text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool,
  • Google Analytics Tool)
  • What is Alexa?
  • Alexa Integration

2.What is OFF-Page Optimization?

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and
  • No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds

 

3.SOCIAL MEDIA MARKETING

  • Orientation to Digital Marketing and SocialMedia
  • Latest Stats and Trends about SocialMedia (Global & Indian)
  • Relevant Social Media Success Stories(Global & Indian)
  • Twitter Strategy Framework: From
  • Objectives to ROI
  • Exercise: Creating Twitter MarketingStrategy
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook
  • Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs. Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote
  • live Facebook Communities
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer
  • Engagement and Thought Leadership
  • Leveraging Lists, Hashtags& Trends
  • Tools to listen & measure Influence on
  • Twitter: TweetDeck, Klout, PeerIndexdigitalvidya.com
  • Orientation to Facebook Brand Pages
  • EdgeRank Algorithm: Why engagement iskey to success on Facebook?
  • How to create Facebook MarketingStrategy?
  • Facebook Applications for Fan Growth andEngagement
  • How to create Brand Ambassadors onFacebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success
  • Stories (Global & Indian)
  • LinkedIn in Plain English
  • Lead Generation through IndividualProfiles
  • Lead Generation as Enterprise: CompanyPage, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers,
  • Groups, Status Updates,Recommendations
  • Guidelines for Measurement on SocialMedia
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI
  • Opportunity of other Social Media Channels(e.g. SlideShare, Pinterest, Google+)
  • Open discussion on approach to leveragethem
  • How to choose relevant Social Media
  • Channels?
  • Creating multi-channel Social MediaStrategy
  • Resource Planning: In-house vs.
  • Outsource, Key competencies,Tools etc.