Advance SEO Training

SEARCH ENGINE MARKETING (SEM)

SEM OVERVIEW PAY PER CLICK OVERVIEW

  1. Understanding Google search
  2. Rule based personalization of marketingat internet scale
  3. Overview of Google Adwords, Microsoft
  4. AdCenter and Yahoo Search Marketing
  5. PPC Definition & how it functions
  6. Important Terms - Quality Score,Conversion Rate etc.
  7. Quality Score Overview, Understanding

Strategizing PPC campaigns

  1. Setting objectives, goals & expectations
  2. Actionable metrics for performancemeasurements
  3. Formulating account structure
  4. Effective segmentation of keywords
  5. Usage of multiple match types
  6. Non overlapping Ad Groups

Market Analysis

  1. Understanding industry key drivers
  2. Competitive Analysis
  3. Organizational positioningTargeting
  4. Understand bidding strategy
  5. Manual vs. Automated bid management
  6. Different bid management features like CPA
  7. bidding, position preference etc.

Effective landing pages

Campaign Management

  1. Set campaign objectives & goals
  2. Define Performance metrics
  3. Monitor PPC activity with Google Analytics
  4. Set campaign objectives & goals
  5. Define Performance metrics
  6. Monitor PPC activity with Google AnalyticsRemarketing
  7. Mobile Advertising
  8. Display & Video Formats
  9. Optimize the display network campaigns
  10. Track & measure view throughconversions
  11. Understand & connect with the user
  12. Benefit from search behavior ofprospective customer
  13. Multivariate Testing
  14. A/B split Testing

Performance Tracking

Reporting & Analysis

SEM Management

(Other Opportunities)

Decipher User Psychology

Testing

Bid Management Plan

  1. Importance of UI/UX design
  2. Call to Action
  3. Overview of the tools
  4. Understanding advance functionality

Ad writing Techniques

  1. Compelling ads that increase Click Through
  2. Rates (CTR) at lower costs
  3. Understanding, Analyzing & Improving -
  4. Relevance & Quality score
  5. Improve conversion rates, Targeted ads &
  6. relevant landing pages
  7. Ad Preview tool
  8. Best Practices like using features such as
  9. reviews, +1 button etc.
  10. EMAIL MARKETING

Deliverability

  1. Setting-up an Email Marketing
  2. Machine
  3. ISPs
  4. Hosting Facility
  5. MTA
  6. IP/DNS
  7. Shared vs. Dedicated Ips
  8. MX Record
  9. Whitelisting
  10. Response Handlers
  11. Bounces

www.digitalvidya.com

Effective Email Content

  1. Conversation
  2. Relevance
  3. Incentives
  4. Timing
  5. Creative & CopyAttributes

Customer Acquisition

Strategies

  1. Rented List Emails
  2. Co-branded Emails
  3. Third Party email Newsletters
  4. Viral Emails
  5. Event Triggered Emails
  6. House e-newsletters

Effective Creative

  1. Introducing: CRABS
  2. Does your emails have crabs?
  3. Email template modelBest Practices
  4. NLP Demonstrations (neuro linguisticprogramming) to understand customersbetter

Nurturing & Automation

  1. Tools to enhance lead nurturing
  2. Enhance better reach
  3. Analyze behavior patterns
  4. Analytics
  5. Automation and more

Resources to do situational analysis and progressive updates

    1. Customer personal tool kit
    2. Complete email marketing worksheet
    3. Content Editorial Calendar
    4. Digital Marketing Strategy toolkit
    5. Email contact strategy template
    6. Email campaign calculator
    7. Email Marketing Health Check
    8. Structuring Digital Marketing Team
    9. Web resources to improve subject lines,
    10. html codes, spam testers anddeliverability issues
INBOUND MARKETING
Attracting your potential
customers into conversion funnel
Landing page
Conversion Optimization Patterns
for Engaging website Visitors
Converting your prospects
into leads using emails
Conversion Optimization

Life Cycle Emails

  1. Various ways to build reach throughDigital Marketing
  2. What are Engagement Magnets?
  3. How to identify right set of engagement
  4. magnets for your business?
  5. Effectiveness of various EngagementMagnet
  6. Digital Reach Building Strategy through
  7. Inbound Interest Generation
  8. Conversion Oriented Landing PageDesign
  9. Investment in Landing Page
  10. Is it for me?
  11. What is it?
  12. Critical concerns to address on landingpage
  13. What's the next step
  14. Patterns for Engaging Website Visitors
  15. Pattern #1 - Pop-Ups
  16. Pattern #2 - Pop Under Call to Action
  17. Pattern #3 - Inside Article CTA
  18. What is Audience aggregation?
  19. Benefits of Audience aggregation
  20. How to do Audience aggregation throughEmails
  21. Role of Conversion
  22. Understanding Customer Psyche
  23. Conversion Optimization User Flow andPersuasionOnline Persuasion
  24. True meaning of Landing Page
  25. User Flow and Online Persuasion
  26. Life Cycle Emails: What and Why?
  27. Lead Nurturing with Drip Email Marketing:How?
  28. Web Analytics

Introduction

  1. What's analysis?
  2. Is analysis worth the effort?
  3. Small businesses
  4. Medium and Large scale businesses
  5. Analysis vs intuition
  6. Introduction to web analytics

Content Performance Analysis

  1. Pages and Landing Pages
  2. Event Tracking and AdSense
  3. Site Search

Goals & Ecommerce Tracking

  1. Setting up goals
  2. Goal reports
  3. Ecommerce tracking